With the advancement of technology and the digital printing process comes personalised direct mail. This means that rather than bulk producing with a common print or a few print variations you can make each direct mail piece unique with different names, images and information. This process can be used on a wide selection of mailers although it is slightly restricted by the materials that can be printed on.

Personalised direct mail can be used on large volume mailings but tends to be on smaller much more targeted campaigns.

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