The colourwise is an interactive mailer that may bring back memories of your childhood – depending on your age!. This direct mail idea piece always manages to mystify the recipient as they try and work out how the mechanism works. This direct mail piece changes a line drawing to a full colour image – this is definitely one that makes more sense when viewed in action .Graphic designers always enjoy thinking up messages that can be communicated with this clever design; this is an intriguing mailer that communicates the benefits of colour across a wide range of technologies.
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