Pop Up Camera With Notepad Tray

This pop up direct mail piece was a bespoke mailer, we were given a basic design brief by the agency. The idea was they wanted to promote a camera but also wanted to supply some notepaper with the pop up mailer so the challenge was to incorporate both. This creative mailer was mailed out in a bespoke printed corrugated outer and once the recipient opened the outer the pop up sprung up.