This 3 dimensional pop up mail piece pops up in to a deck chair shape when removed from its own printed board outer. The pop up desk chair is a very creative direct mail piece. There are two components to the mailer, the frame / board outer and seat. For a more cost effective solution you can have the frame and outer unprinted, they are produced on a kraft material so you can either have the white side or the kraft side of the material showing – they can be printed if required. The seat can be printed on an uncoated or coated material and can be digitally or litho printed.