Bespoke personalised direct mail — any element of a mailer can be changed to make each piece completely unique for the recipient. From a personalised name and address through to entirely individual artwork, digital printing makes targeted, personalised campaigns viable at accessible quantities.
What Can Be Personalised:
Names, addresses, imagery, messages, unique codes and variable data. Various formats available — dimensions depend on product type. Personalisation typically increases unit cost and lead time compared to a standard print run, but this is frequently offset by higher response rates.
Finishing Options:
Digitally or litho printed. Smooth matt gloss or anti-scuff lamination. Foil blocking, embossing and spot UV varnish available.
Can the mailer be personalised?
Yes. Digital printing makes personalisation viable at lower quantities — each piece can carry a unique name, address or message. Note that personalisation typically increases unit cost and lead time.
Does personalisation improve response rates?
Generally yes. Personalised direct mail typically achieves higher response rates than unaddressed mail, which can offset the additional production cost. We’ll help you weigh up the options.
To discuss your requirements, call 01276 536436 or email [email protected]. We aim to respond within 24–48 hours on working days.
UK manufactured. Digitally or litho printed. 18 years of cardboard engineering expertise.
