The flicker card is excellent for communicating lots of messages in a fun, tactile way. This interactive mail piece offers lots of space to communicate your marketing messages, product features and benefits across up to 5 pages. As you pull the tab the pages flick across, in a fun interactive way. Also known as a waterfall card, this popular direct mail idea can be delivered in a paper envelope or manufactured and produced as a box flicker book. The flicker book can also be made to a bespoke size. This creative mailer conveys a lot of information in a compact mail piece.